WhatsApp pricing

WhatsApp Business API pricing in the United States

What Meta charges for each WhatsApp message delivered to US numbers, by category, straight from its published rate cards.

Rates per delivered message

Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.

Meta bills the United States as North America.

Message category1 July 2026 to 30 September 2026From 1 October 2026
Marketing (North America rate, not delivered to United States numbers)$0.0250$0.0250
Utility$0.0034$0.0034
Authentication$0.0034$0.0034
ServiceFree$0.0034

Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 18 September 2026.

What changes on 1 October 2026

  • Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are charged at $0.0034.
  • Each business phone number gets 1,000 free service messages a month before that rate applies.
  • Utility templates sent inside an open customer service window, free before this date, are charged.

What a month costs

Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.

Messages a monthMarketingUtilityAuthentication
10,000Not delivered$34.00$34.00
100,000Not delivered$336.00$340.00
1,000,000Not delivered$3,191.00$3,170.00

Good to know

  • Meta does not currently deliver marketing templates to US phone numbers. Undelivered messages are not charged, so a US marketing send costs nothing and reaches no one. Source
  • The United States is billed as North America, together with Canada. Puerto Rico, the Dominican Republic and Jamaica are billed as Rest of Latin America. Source

Estimate your own volumes

The calculator needs JavaScript. The tables above use the same rates.

Which platform you send from

Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.

WhatsApp pricing in other countries

Meta prices every market from the same rate cards. Each page below carries the same tables for that market.

For a market with no page here, the cost calculator covers every market Meta prices. WhatsApp pricing by country lists them all.

FAQ

Questions about WhatsApp pricing

No. Meta charges for each delivered marketing, utility and authentication template. The exceptions are utility templates inside an open customer service window until 30 September 2026, and messages in a free entry point window.
It opens when someone on WhatsApp's Android or iOS app messages you from a Click to WhatsApp ad or Facebook Page button. Reply within 24 hours, and Meta charges nothing for 72 hours except Meta Business Agent messages.
Until 30 September 2026, service messages are free: the non-template replies you send inside the 24-hour customer service window without Meta Business Agent. From 1 October 2026 each business phone number gets 1,000 free a month.
Replies from a person or a third-party AI are service messages. Replies powered by Meta Business Agent are not: Meta has charged them per token since 1 August 2026.
No. Meta charges when a message is delivered, not when it is sent.
They apply to utility and authentication messages only. Past a monthly threshold that differs by market, a lower rate applies, and only to the messages inside each tier.
Per market and category, per calendar month, across every WhatsApp Business account in your business portfolio. Only charged messages count.
Meta bills by the country calling code of the WhatsApp number you send to, and maps some countries into regional groups such as Rest of Asia Pacific.
Spend it well

Send fewer WhatsApp messages that each earn more

Purands AI Agents decide who to message, on which channel and when, so each paid message has a reason to be sent.