WhatsApp pricing
WhatsApp Business API pricing by country
What Meta charges for each delivered WhatsApp message, by country and message category, from its own published rate cards.
How Meta prices WhatsApp
- Meta charges per delivered message, not per conversation.
- The rate depends on the template category (marketing, utility or authentication) and on the country calling code of the number you message.
- Utility and authentication get lower rates past volume tiers that differ by market. Marketing has no tiers.
- From 1 October 2026, service messages are charged after 1,000 free a month per business phone number.
- From 1 October 2026, utility templates sent inside an open customer service window are charged too.
Rates from 1 October 2026
List rate per delivered message in USD. Each country page shows the rates in force before that date too.
| Country | Marketing | Utility | Authentication |
|---|---|---|---|
| India | $0.0118 | $0.0014 | $0.0014 |
| Singapore | $0.0732 | $0.0160 | $0.0160 |
| Indonesia | $0.0411 | $0.0250 | $0.0250 |
| Malaysia | $0.0860 | $0.0140 | $0.0140 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 |
| United Kingdom | $0.0635 | $0.0220 | $0.0220 |
| United States | Not delivered | $0.0034 | $0.0034 |
Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 18 September 2026.
Meta prices 47 markets on this card, some of them regional groups. The WhatsApp cost calculator covers every one.
What the categories mean
- Marketing covers everything from building awareness to driving sales and retargeting customers, including offers, recommendations, subscription renewals and abandoned-cart messages.
- Utility follows up on something the customer did or asked for, such as their order, account, services or transactions, or is essential or critical to them, for example for their safety, and must not be promotional.
- Authentication verifies who someone is, usually with a one-time password.
- Service is any non-template message you send inside an open 24-hour customer service window, unless Meta Business Agent powers it.
Not sure which category a template falls into? Run it through the WhatsApp template checker.
Which platform you send from
Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.
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- Purands vs BiteSpeed, with every BiteSpeed claim sourced to their own pages
FAQ
Questions about WhatsApp pricing
No. Meta charges for each delivered marketing, utility and authentication template. The exceptions are utility templates inside an open customer service window until 30 September 2026, and messages in a free entry point window.
It opens when someone on WhatsApp's Android or iOS app messages you from a Click to WhatsApp ad or Facebook Page button. Reply within 24 hours, and Meta charges nothing for 72 hours except Meta Business Agent messages.
Until 30 September 2026, service messages are free: the non-template replies you send inside the 24-hour customer service window without Meta Business Agent. From 1 October 2026 each business phone number gets 1,000 free a month.
Replies from a person or a third-party AI are service messages. Replies powered by Meta Business Agent are not: Meta has charged them per token since 1 August 2026.
No. Meta charges when a message is delivered, not when it is sent.
They apply to utility and authentication messages only. Past a monthly threshold that differs by market, a lower rate applies, and only to the messages inside each tier.
Per market and category, per calendar month, across every WhatsApp Business account in your business portfolio. Only charged messages count.
Meta bills by the country calling code of the WhatsApp number you send to, and maps some countries into regional groups such as Rest of Asia Pacific.
Spend it well
Send fewer WhatsApp messages that each earn more
Purands AI Agents decide who to message, on which channel and when, so each paid message has a reason to be sent.