WhatsApp Business API pricing in India
What Meta charges for each WhatsApp message delivered to Indian numbers, by category, straight from its published rate cards.
Rates per delivered message
Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.
| Message category | 1 July 2026 to 30 September 2026 | From 1 October 2026 |
|---|---|---|
| Marketing | $0.0118 | $0.0118 |
| Utility | $0.0014 | $0.0014 |
| Authentication | $0.0014 | $0.0014 |
| Authentication-international | $0.0304 | $0.0304 |
| Service | Free | $0.0014 |
Authentication-international applies only to businesses Meta deems eligible, and only when the business is based in a different country from the recipient.
Eligibility means more than 750,000 messages outside customer service windows in a moving 30-day period to countries with such a rate. Source
Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 18 September 2026.
What changes on 1 October 2026
- Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are charged at $0.0014.
- Each business phone number gets 1,000 free service messages a month before that rate applies.
- Utility templates sent inside an open customer service window, free before this date, are charged.
What a month costs
Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.
| Messages a month | Marketing | Utility | Authentication |
|---|---|---|---|
| 10,000 | $118.00 | $14.00 | $14.00 |
| 100,000 | $1,180.00 | $140.00 | $140.00 |
| 1,000,000 | $11,800.00 | $1,400.00 | $1,375.00 |
Good to know
- Meta charges India's utility list rate on the first 25,000,000 utility messages a month. After that, five volume tiers step down to 30% below it. Source
- Meta has told eligible businesses billed in India to move every WhatsApp Business account in their portfolio to INR billing by 31 December 2026. Source
- From 1 January 2027, Meta stops delivering messages from those businesses' accounts that are not billed in INR. Source
Estimate your own volumes
The calculator needs JavaScript. The tables above use the same rates.
Which platform you send from
Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.
- Purands vs Interakt, with every Interakt claim sourced to their own pages
- Purands vs AiSensy, with every AiSensy claim sourced to their own pages
- Purands vs Wati, with every Wati claim sourced to their own pages
- Purands vs Gallabox, with every Gallabox claim sourced to their own pages
- Purands vs BiteSpeed, with every BiteSpeed claim sourced to their own pages
WhatsApp pricing in other countries
Meta prices every market from the same rate cards. Each page below carries the same tables for that market.
For a market with no page here, the cost calculator covers every market Meta prices. WhatsApp pricing by country lists them all.
Questions about WhatsApp pricing
Send fewer WhatsApp messages that each earn more
Purands AI Agents decide who to message, on which channel and when, so each paid message has a reason to be sent.